INDUSTRY INSIGHTS & EXPERIENCE.

NOT-FOR-PROFIT

Individual donors on average contribute more than two-thirds of donations to not-for-profits. MTI Connect helps them carefully track and analyze donor demographics, including segmenting and testing the appeals of direct mail pieces and ads. We can also help add a personal touch by addressing correspondence directly to a prospective donor and targeting messages within a direct mail campaign to create greater success. As part of data analysis, we help not-for-profit organizations optimize their media mix by targeting across multiple channels including digital advertising, social media, and email.

HEALTHCARE

Healthcare marketing is fraught with risk. Providers need to be assured of adhering to HIPPA guidelines while delivering communications that resonate with their patients and patient prospects. All this while extending the value of each patient over a lifetime. With the specific filtering of a provider’s data, we can assure HIPPA compliance while delivering meaningful communications tuned to the needs of the patient.

RETAIL ENERGY

In the wake of deregulation, the energy sector has been experiencing an influx of new competitors and a steady rise in customer churn. Switching is also accelerating under the influence of digitization, and especially the use of price-comparison websites.  In this challenging environment, a top priority is to keep customers from churning. Fortunately, today’s companies have a new tool at their disposal to help them retain old customers and acquire new ones: personalization. MTI Connect can help you manage your customer base more effectively by applying automated, algorithm-driven processes to tailor appeals to individual customers based on their behavior.

RETAIL

Beyond transactions, retailers are developing stronger relationships with their customers leading to greater sales. Through database management, analytics identifying the best prospects, and targeted content, your customers are engaged at every point in the decision-making process. And when they get oh-so-close to making a purchase—yet back away—we target them again with a compelling incentive at precisely the right time to induce a purchase.

INSURANCE

It’s hard to set your company apart in the insurance industry where products provided by competitors are often quite similar. To create a degree of personalization, insurance companies need to customize interactions with customers as much as possible, using data to personalize documents like insurance forms, insurance kits, and membership cards. And the industry is highly regulated, so it is particularly important to adhere to all necessary compliance. Timeliness and accuracy of engagement are paramount to avoid unnecessary customer confusion or even fines and penalties. We eliminate the risk associated with the human factor. Plus, MTI Connect intelligent automation offers tracking verification that no other mailing provider can offer, allowing you to track the delivery of business-critical USPS mail to know when your communication will be delivered.

FINANCIAL SERVICES

Automated marketing is making it easier for brands in the financial services industry to push out highly targeted ad campaigns. But financial businesses have been slow to adopt these new technologies. Using data to create automated marketing campaigns can allow for greater personalization, leading to a higher degree of trust and a deeper customer relationship.  Greater trust, in turn, opens up opportunities to cross-sell new services to existing customers and improve ROI. But great care must be taken to assure compliance since failing to do so can result in significant fines and penalties. Our automated processes help to ensure compliance by eliminating the risk associated with the human factor in executing campaigns.

MANUFACTURING

Manufacturing companies continue to find printed materials effective to relay information to corporate staff, service reps, workers, and others who need to remain informed. To make storing and online ordering of documents easy, MTI Connect can build you a customized online order site meeting the specific needs of your purchase order approval process. Any person who needs a specific document can place an order, and when the document is delivered, they will have been the first to have touched it. This allows you to deliver materials to the end-user closer to when needed, saving steps and inventory costs.

EDUCATION

Universities and technical schools require the management, printing, and distribution of a multitude of documents, and document storage can be burdensome and expensive. MTI Connect makes it easy and cost-effective by storing electronic files of teaching materials, student forms, and so forth, allowing them to be ordered through a customized online portal and then delivered to faculty and students at just the right time. MTI Connect can build a customized online order site meeting the specific needs of your purchase order approval process. Any person who needs a specific document can place an order, and when the document is delivered, they will have been the first to have touched it. This allows you to deliver materials to the end-user closer to when needed, saving steps and inventory costs.